PEW research now reports a growing share of Americans now use smartphones as their primary means of online access at home. Today one-in-five American adults are “smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service.
In addition, Deloitte’s recent mobile consumer survey proves how older Americans are catching up in terms of smartphone penetration in the US. Adults over the age of 55 are now the fastest-growing smartphone ownership group. Statistics have jumped from 67% in 2017 to 74% today.
The B2B customer journey is typically lengthy with a longer research phase. Information gathering takes place 24/7 and mobile optimized practices are necessary to improve customer communications and efficiently spread them across different channels such as a company’s website, landing pages, siru mobile casinos, emails and social media. Knowing your customer, and how they fit into your marketing and communications strategy will help improve conversions and enhance efficiency.
As you continue planning for your 2019 strategies, gather and analyze data from your current website and other digital products such as email and social media to determine who your customers are and what they are looking for. This will help you to determine what types of information they prefer to receive and how they prefer to receive it while guiding you to a better mobile sales journey for your customer.
The chart below demonstrates the dramatic change in mobile use demographics.
| Any Cellphone | Smartphone | Non- Smartphone | |
|---|---|---|---|
| Total | 95% | 77% | 17% |
| Men | 95% | 80% | 16% |
| Women | 94% | 75% | 19% |
| Ages 18-29 | 100% | 94% | 6% |
| 30-49 | 98% | 89% | 9% |
| 50-64 | 94% | 73% | 21% |
| 65+ | 85% | 46% | 40% |
| White | 94% | 77% | 17% |
| Black | 98% | 75% | 23% |
| Hispanic | 97% | 77% | 20% |
| Less than high school graduate | 90% | 57% | 33% |
| High school graduate | 92% | 69% | 24% |
| Some college | 96% | 80% | 16% |
| College graduate | 97% | 91% | 6% |
| Less than $30,000 | 92% | 67% | 25% |
| $30,000-$49,999 | 98% | 82% | 15% |
| $50,000-$74,999 | 98% | 83% | 15% |
| $75,000+ | 98% | 93% | 5% |
| Urban | 96% | 83% | 13% |
| Suburban | 94% | 78% | 16% |
| Rural | 91% | 65% | 26% |
Source: PEW RESEARCH CENTER Survey conducted Jan. 3-10, 2018.
It was 2007 when we moved from our small office on Memorial Drive in Crystal Lake to our freshly designed offices on Exchange Drive. We filled it with dreams and loads of creativity. Yet, as the ink dried on our newly signed lease, the stock market crashed. After a few years of belt-tightening, we survived the recession and continued to grow the business.
Fast forward to 2018 and it’s time for another move.
JMS Marketing will be moving to our new headquarters at The Oaks Corporate Center effective July 8, 2018. We will remain in our mid-west community of Crystal Lake, Illinois as we have found it to be an exceptional location for business and family.
From corporate contemporary to warm and welcoming. Our new office has a classic design and is nestled within stately Oak trees. It carefully blends the modern elements of a marketing agency with a comfortable traditional style featuring lots of windows for natural light and cozy fireplaces. It’s beautiful!
Our new environment will enhance the level of service we’re able to offer to our clients. It will include more office and storage space, and expanded room for our creative think tank and virtual reality demonstration area.
Being passionate about what you do, embracing innovation and having a great team around you makes the journey so worthwhile. And of course, the ultimate joy is collaborating and creating with our clients, some of who have been with us since our early years on Memorial Drive. Yes, watching our clients grow is the ultimate reward.
While the move from Exchange Drive leaves us with feelings of nostalgia, the choice to move to our new Oaks headquarters represents a continued commitment to our future.
With are grateful for the continued business and support of our clients and look forward to more adventurous years ahead!
The answer is NO! Sure a modest 10’ x 10’ or 10’ x 20’ footprint has its limitations in terms of scale and scope. But with a little planning, you can create something relevant, exciting and unexpected. The key is to make every penny count and obtain the most value from your investment. It begins by selecting the right shows, establishing a budget for each show, and knowing your goals deliver the right message.
Take a Walk
Interested in exhibiting at a specific show? If you are planning well in advance, try to experience a trade show from the attendee’s perspective before you decide to invest in exhibit space. This “boots on the ground” approach is the best way to get a good feel for how the event is organized, who exhibits, who attends, and what educational and learning opportunities are provided during the event.
Yes, You Can Play with the Big Boys.
Don’t be intimidated by large exhibit displays. With a little creativity, ingenuity, and thoughtful design, your company can present a small but mighty exhibit worthy of standing up to “the big boys”. The key is to have clever product displays, striking colors and crystal-clear messaging.
Why Exhibit?
A recent study from the Center for Exhibit Industry Research revealed that B2B exhibitions are highly valued by marketers to address their most urgent high priority marketing and sale objectives:
Protect Your Image
Once you know the size of your space, purchase a quality exhibit display. People form an opinion based on your display and can tell if you invested time and money in it. Cheap exhibits have curled, faded graphics and wrinkled displays. What’s worse, they usually break after the first few trade shows. By investing in quality displays, you’re telling people that you are a professional, value your image and that they can expect the same type of quality in services you provide.
We Can Be of Service
Allow yourself to focus on the day-to-day of running your business and we can handle the rest. As your marketing partner, we offer a wealth of knowledge and successful solutions tailored to your business. From trade shows and events to branding and data driven solutions to your complex marketing needs. We’re here to serve. Come get to know us.