Need to reduce your marketing budget?

For larger companies with dedicated marketing teams, it’s not necessarily about the financials of hiring new marketing personnel. Instead, the questions become, “can you spend that money more wisely and maximize your budget?” And for those that have not yet used an outside agency, the answer is almost always a resounding “yes.”

Most marketing discussion these days is about tactics. At JMS Marketing, we don’t believe this makes sense. Sadly, we see far too much company time (and money) is spent on developing tactics these days. Digital marketing or traditional marketing, above or below the line… companies should focus on customer pain points, company sales goals, and the overall objectives of a company first in order to produce results. This point is important to know when choosing the right marketing agency.

JMS Marketing, Inc. believes in an integrated marketing approach based on carefully-planned company objectives and long-term goals and guided by a meticulously-executed strategic plans that monitor results and strengthens accountability.

Market-Driven

What good is marketing if it speaks to the wrong audience? Our niche is in working with established companies who are focused on growth. Before each introductory meeting, we spend considerable time studying the business we are about to meet and reviewing the markets they serve. This saves valuable time for the potential client when they do meet with us and creates a greater depth of conversation during the introductory process.

Successful History

We are proud of the clients we represent…even more proud to be considered an extension of their business teams. Our history is deeply rooted in marketing, from major brands in food and beverage to high-tech manufacturing firms and everything in between. Developing a culture of trust and collaboration has been our mission from the very beginning and it remains our mission to this very day. This mission has served us well and has rewarded our company with wonderful long-term relationships.

Experienced Skillset

We move seamlessly from the creativity of social interaction and content creation to the science of conversion and data analytics. This diverse skillset makes us unique. We offer a multidisciplinary marketing team trained and experienced in the foundational elements of marketing strategy as well as digital marketing and graphic design. This synergy between strategic knowledge, creativity and technical skill provide exceptional outcomes for our clients who capitalize on this opportunity.

Budget Conscious

A marketing budget is not about how much you spend; it’s about how you spend it. From guiding our clients through the budget development process, to managing budgets already in place, we recommend a diversified approach in an effort to balance short term goals with long-term strategies. We keep a watchful eye on the constant ebb and flow of business which allow us to maximize the effectiveness of our clients marketing budgets.

Visionary Solutions

Marketing is a process – not a task. Yes, strategy and creativity are vital for marketing success, yet to achieve true marketing efficiency and long-term impact, you need vision. Our years of experience working in the industry has gifted us with the vision to quickly recognize marketing challenges as well as identify attainable solutions that help our clients reach their intended audience and properly brand their companies.

Results Oriented

Investments in marketing and the results they generate are critical to the bottom line of all companies. Creating the right partnerships for your business can help accelerate your growth, which leads to stability and market share. These relationships can be responsible for tremendous results.

Revenue growth is always a goal, yet we have also helped our clients attain goals as they enter new markets, transition leadership, build internal staff and launch new services or products.

Strategy and Goals

Working with our clients, we review their quantifiable and measurable business objectives. After doing so, we discuss the objectives of the specific campaign they wish to produce and select the proper marketing tools to achieve those objectives. This type of campaign strategy helps to keep the marketing process focused and on budget with a clear vision of the long-term goals of the company.

Marketing Plans

We adapt to shifting landscapes to support and collaborate with our clients. We use our skills and creativity to help them better identify their audiences, reassess their marketing mix and shift messaging and resources, as necessary. Our plans not only define their markets, but determine benchmarks, set deadlines to ensure we remain on track, or make course corrections, along the way. Monthly calendars and detailed reporting keep clients in control and fully aware of developments throughout the process.

Budgets

Over-emphasis on tactics by sales and marketing departments may be undermining the credibility of its sole sponsor, the business. It’s also the main culprit when companies exceed their budget allocation. It’s easy to do when time is tight and budgets even tighter. Yet in their haste to “get something out there”, many companies tend to drift away from long-term growth strategies in order to deliver a quick, short-term tactical sales boost. As an agency, we don’t experience the day-to-day distractions generated by other activities. This gives us the ability to carefully manage marketing activities and provide monthly budget reports. This not only avoids unnecessary spending but gives clients complete control over marketing resources.

Market Segmentation

It’s true, one size does not fit all – particularly in marketing. We collaborate with clients to identify potential customer groups based on age, personality traits, behavior…even culture. This ensures selected tasks communicate the right creative and proper “voice” specific to their needs. Leveraging this information helps to create better response rates and increase ROI.

Strategic Development