PEW research now reports a growing share of Americans now use smartphones as their primary means of online access at home. Today one-in-five American adults are “smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service.
In addition, Deloitte’s recent mobile consumer survey proves how older Americans are catching up in terms of smartphone penetration in the US. Adults over the age of 55 are now the fastest-growing smartphone ownership group. Statistics have jumped from 67% in 2017 to 74% today.
The B2B customer journey is typically lengthy with a longer research phase. Information gathering takes place 24/7 and mobile optimized practices are necessary to improve customer communications and efficiently spread them across different channels such as a company’s website, landing pages, siru mobile casinos, emails and social media. Knowing your customer, and how they fit into your marketing and communications strategy will help improve conversions and enhance efficiency.
As you continue planning for your 2019 strategies, gather and analyze data from your current website and other digital products such as email and social media to determine who your customers are and what they are looking for. This will help you to determine what types of information they prefer to receive and how they prefer to receive it while guiding you to a better mobile sales journey for your customer.
The chart below demonstrates the dramatic change in mobile use demographics.
| Any Cellphone | Smartphone | Non- Smartphone | |
|---|---|---|---|
| Total | 95% | 77% | 17% |
| Men | 95% | 80% | 16% |
| Women | 94% | 75% | 19% |
| Ages 18-29 | 100% | 94% | 6% |
| 30-49 | 98% | 89% | 9% |
| 50-64 | 94% | 73% | 21% |
| 65+ | 85% | 46% | 40% |
| White | 94% | 77% | 17% |
| Black | 98% | 75% | 23% |
| Hispanic | 97% | 77% | 20% |
| Less than high school graduate | 90% | 57% | 33% |
| High school graduate | 92% | 69% | 24% |
| Some college | 96% | 80% | 16% |
| College graduate | 97% | 91% | 6% |
| Less than $30,000 | 92% | 67% | 25% |
| $30,000-$49,999 | 98% | 82% | 15% |
| $50,000-$74,999 | 98% | 83% | 15% |
| $75,000+ | 98% | 93% | 5% |
| Urban | 96% | 83% | 13% |
| Suburban | 94% | 78% | 16% |
| Rural | 91% | 65% | 26% |
Source: PEW RESEARCH CENTER Survey conducted Jan. 3-10, 2018.
JMS Marketing Vetted by Google to Obtain Premier Digital Advertising Status
Northwest suburban marketing agency, JMS Marketing, is proud to announce that it has been recognized as a certified Google Partner.
Obtaining this partnership status signifies JMS Marketing uses Google’s best practices and allows the agency access to special events and training, industry research, product updates, and the Google Partners Community.
Partners meet rigorous qualification standards in order to become a Google Partner and are fully vetted by Google. The technology company completed its audit of JMS Marketing’s Google AdWords accounts by ensuring the agency is using Google’s best practices, checking if the agency is in good standing financially, and with clients and vendors. Google also confirmed the agency is continuously improving results for its clients by updating its accounts with the most up-to-date features within the platform.
“In celebrating our 25th year in business, JMS Marketing is making a concerted effort to evolve with the ever changing marketing landscape,” said President, Jean Marie Saidler. “Last year we established a digital marketing division within our company and have seen impressive results for our clients. Becoming a Google Partner is just another way we are ensuring our clients have the most relevant marketing initiatives to stay ahead in their industries. We look forward to utilizing this partnership to bring further value to our clients.”
Every year, JMS Marketing employees are required to take and pass at least one of the Google exams. Currently, JMS Marketing employees hold Google Analytics, Google AdWords, and Google Video Advertising certifications.
By becoming a Google Partner, JMS Marketing allows clients access to advertising on the Google Search Engine Results Page, Google Display Network, and on YouTube. The agency also offers a wide range of traditional marketing opportunities ranging from graphic design, advertising, trade show marketing, public relations, marketing consultations, and web design.
Trade shows and event marketing account for twenty percent of B2B companies’ average annual marketing budget according to a 2014 Forrester Research study. With one fifth of a company’s budget going toward an events like a trade shows, conferences or seminars, and the explosion of programmatic digital advertising and mobile devices, it is vital companies implement state-of-the-art marketing technologies into their arsenal.
There is no doubt that traditional tactics work. Utilizing pre-and post-show emails, inviting clients, writing press releases, website landing pages, purchasing flashy new exhibits and staffing booths with intelligent, outgoing employees is a must. But what else should you be doing to outshine your competitor in booth 103?
To answer this, ask yourself: what is my potential client is doing before, during and after an event like a trade show? The answer is: Research on the internet. And the best way to place your company in that research is through search engine marketing (SEM).
Seventy percent of event attendees plan out who they will visit before and during the show. According to AdWeek, eighty-one percent of consumers conduct online research before they make a purchase, and sixty percent of those consumers start their research on a search engine before heading to a specific website. Although some of this data relates to consumer purchases online, combining these statistics helps us understand how attendees behave. It makes the most sense strategically to place ads on search engines like Google, Yahoo, Bing and their network partners where attendees will be conducting research. This is a perfect storm for digital trade show marketing.
The ability to advertise your company, products and presence before a trade show is of tremendous value and a new, effective way to stay ahead of competitors. But you might be asking yourself, how can SEM help me during the show? How do I drive potential customers to my booth?
Since we know consumers conduct online research before visiting a booth and/or making a purchase, and with the advancement of the search engine marketing (SEM) platforms, companies have the option of targeting ads to within a mile of a specific location. With other location based optimizations in place within your account, you can be confident attendees searching for you keywords on a mobile device or desktop at a trade show are served your company’s ad. Seeing that sixty to seventy percent of viewers prefer search engine ads targeted toward their immediate location, and that thirty-two percent of viewers who were served location-based ads visited a specific store/location made a purchase (Search Engine Watch), this tactic is sure to increase visitors to your booth.
Utilizing search engine ads allows attendees to find your company before, during and after a trade show or event. But most importantly, placing these ads where your customers will be searching drives traffic to your booth, and serves as one of the most efficient ways to bring value to the largest expense in your annual marketing budget.
