Planning, Persistence, Patience – Marketing’s New 3 P’s
Happy New Year! We’ve been given a gift of new opportunities. And to quote Margaret Thatcher: “You may have to fight a battle more than once to win them.” Yet with planning, patience, and persistence, these opportunities will lead to great things.
After more than 30 years of business ownership, we can certainly attest to Thatcher’s bit of wisdom. It’s the good, the bad, and even the ugly that has helped JMS Marketing grow and evolve through the years. Yet we’ve built in plenty of time along the way to pause, listen and think things through as our industry – and industries our clients represent – continued to ebb and flow.
If you’re like most businesses, your intentions of documenting a marketing plan during the final months of last year were disrupted. No need to panic.
In business, it’s easy to feel overwhelmed, or simply have a lack of clarity. And if we’ve learned anything from the past two years, there will always be need to overcome roadblocks to growth (technology, data, culture, and more). However, it’s not necessary to handle all the roadblocks at the same time. The trick is to know how to prioritize, conduct regular assessments, and stay focused on your goals.
We’ve all been flooded with marketing strategies and technologies that guarantee an easy way to obtain those coveted sales contracts. There’s plenty out there, but not every approach is right for every company and/or product. Correction: YOUR company and/or product. That’s where the planning comes in. Take it down to the basics this month and plan your strategy – at least for the first quarter of the year.
- Identify your key goals: products/services on which to focus as well as their territories, industry markets, and of course, sales. Don’t forget to nurture your existing clients.
- Determine what to do: set your budget FIRST, allocate marketing tactics and track activities/results monthly. Make sure you build in flexibility. Be realistic.
- Celebrate the wins/adjust accordingly: Track your analytics each month. Note how you obtained an appointment or landed a contract. Not impressed with your numbers? Learn from them and adjust your plan for the next month.
- Be patient. Marketing takes time. Nothing happens overnight. It’s not just a question of one big ad here or there or handing out a fistful of brochures at a trade show. People need to go through a certain process, and you need to reach them several times before they’re going to be ready to buy from you. Align with your clients’ expectations and be as dynamic as possible to keep up with the changing climate.
What are your client’s sales journeys? We’re here to help you identify them.
How to Create Great Content
Creating quality content is crucial for attracting and engaging an audience. Whether it’s for a blog, social media, or website, quality content can help establish your brand and establish your expertise in your field. Here are several tips for creating quality content:
- Know your audience: Understanding your target audience is essential for creating content that resonates with them. Determine their needs, interests, and pain points, and tailor your content to address those topics.
- Choose a topic that is relevant and interesting: The content you create should be relevant and interesting to your audience. Select topics that are timely and relevant, and that your audience will want to read about.
- Conduct research: Before writing your content, research the topic thoroughly. This will ensure that your content is accurate and informative, and that it provides value to your audience.
- Write in a clear and concise style: Make sure your writing is easy to understand and free of jargon. Use short paragraphs, headings, and subheadings to break up the text and make it easier to read.
- Use visuals: Including images, videos, and other visual elements can help to break up the text and make your content more engaging. Visuals can also help to illustrate your points and make your content more memorable.
- Optimize for search engines: To ensure that your content is easily discoverable, optimize it for search engines by using keywords, meta descriptions, and title tags.
- Promote your content: Share your content on social media, include it in your email newsletters, and reach out to influencers in your niche to help promote it.
- Evaluate and improve: After your content has been published, evaluate its performance. Use metrics like pageviews, engagement, and conversions to determine what works and what doesn’t, and make improvements accordingly.
In conclusion, creating quality content requires careful planning, research, and execution. By understanding your audience, choosing relevant and interesting topics, and writing in a clear and concise style, you can create content that is valuable and engaging to your target audience. You can always order unique papers from experienced writers. Basically, students buy essays and order the solution of written works on services such as Buyessayfriend, which fully meets their needs. Additionally, by promoting your content and evaluating its performance, you can continually improve your content and ensure that it is meeting the needs of your audience.
JMS Continues to Support Our Clients and Community
Please be advised that JMS Marketing is fully prepared to manage our workforce through this disruption. We remain ready to provide businesses with ongoing marketing and communication services as we continue to navigate this new and continually changing business environment.
That said, we have taken the necessary health and safety precautions and our office remains open as of today. Should companies within Illinois receive a mandate to close temporarily, we have the resources, technology and production systems in place to serve our clients remotely.
Here at JMS Marketing, we are grateful for your business and for the opportunity to partner with you through good times, and challenging times such as these. Needless to say, we’ve experienced several of them in our 27 years in business and we’ve come out of them stronger, more grateful and much wiser.
Stay strong, remain healthy and we’ll all work through this together.
Jean Marie Saidler
President