CRYSTAL LAKE, IL – March 30, 2026 – JMS Marketing today announced that it has once again achieve national recertification as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC), the nation’s leading Third-party certifier of businesses owned and operated by women.
This recertification confirms that JMS Marketing continues to be majority woman-owned, operated, and controlled, following WBENC’s rigorous review of ownership, management, financials, and day-to-day operations.
“For us, WBENC recertification is about more than a credential,” said Jean Marie Saidler, founder and president of JMS Marketing. “It’s a reminder of why we started this business in the first place – to bring a different perspective to the table, create space for more voices to be heard, and help our clients tell stories that reflect the industries they serve.”
About JMS Marketing
Founded in 1991, JMS Marketing is an award-winning Chicago-area marketing agency specializing in integrated marketing programs that include digital campaigns, branding, content, trade shows and events. The agency helps organizations clarify messages, engage key audiences, and drive measurable growth through integrated, data-informed strategies. For more information, visit www.jmsmkt.com
Last year, we saw firsthand what happens when a regional non-profit chased short-term dollars at the expense of long-term sponsor relationships.
As deadlines piled up, corners were cut. By event night, the sponsor’s logo appeared in three different colors, was stretched out on one banner, and sat side by side with another organization whose mission quietly clashed with the sponsor’s stated values. Worse, the logo showed up on auction displays that included “adult” items – something completely out of alignment with the company’s brand and audience. No one on the nonprofit side caught it in time, because on one was officially responsible for looking…or caring about the sponsor. They just wanted the dollars.
The sponsor never made a scene, nor did they send a blistering email. They just never renewed their sponsorship. Since that time, that non-profit has continued to struggle to secure sponsors who wish to contribute at a sustainable level with dollars and/or quality auction items. Why? Sponsors (and event attendees), talk to each other, and reputation is part of every due diligence check.
The lesson isn’t that sponsors are hard to please, it’s that non-profit organizations need to have respect for contributing sponsor brands. When a nonprofit treats a sponsor’s logo as a free decoration instead of a valued asset, it sends a quiet message that the relationship is transactional, not strategic. When it treats the brand with care – guidelines, approvals, thoughtful placement – it sends the opposite message: your reputation is safe with us, and partnering with us will reflect well on you.
JMS Marketing, Inc. has been awarded the prestigious American Digital Design Award for Digital Design in video from Graphic Design USA.
Leading with the theme “The Fun Never Ends”, the lively promotional video captures the essence of endless fun and excitement in a high-energy piece that leaves viewers craving for more and eager to experience the thrilling adventure that awaits them at the Amusement Expo International (AEI). The annual 4-day conference and trade show is one of the largest events that cater to manufacturers, venue owners/managers and other professionals in the out-of-home entertainment industry.
“This recognition means a great deal to us. It is a testament to the hard work, dedication, and passion that our entire team pours into our projects. We share this award with our clients and all those who have supported us along the way,” stated Jean Marie Saidler, President of JMS Marketing, Inc.
As AEI’s trusted marketing partner, JMS Marketing has developed creative elements for the event and has streamlined communication and marketing tools throughout the campaigns which have helped to generate year-over-year increases in both exhibit registrations and attendance over the past 4 years.