Donors Fed Up: Why Businesses are Walking Away from Pushy Nonprofits
Last year, we saw firsthand what happens when a regional non-profit chased short-term dollars at the expense of long-term sponsor relationships.
As deadlines piled up, corners were cut. By event night, the sponsor’s logo appeared in three different colors, was stretched out on one banner, and sat side by side with another organization whose mission quietly clashed with the sponsor’s stated values. Worse, the logo showed up on auction displays that included “adult” items – something completely out of alignment with the company’s brand and audience. No one on the nonprofit side caught it in time, because on one was officially responsible for looking…or caring about the sponsor. They just wanted the dollars.
The sponsor never made a scene, nor did they send a blistering email. They just never renewed their sponsorship. Since that time, that non-profit has continued to struggle to secure sponsors who wish to contribute at a sustainable level with dollars and/or quality auction items. Why? Sponsors (and event attendees), talk to each other, and reputation is part of every due diligence check.
The lesson isn’t that sponsors are hard to please, it’s that non-profit organizations need to have respect for contributing sponsor brands. When a nonprofit treats a sponsor’s logo as a free decoration instead of a valued asset, it sends a quiet message that the relationship is transactional, not strategic. When it treats the brand with care – guidelines, approvals, thoughtful placement – it sends the opposite message: your reputation is safe with us, and partnering with us will reflect well on you.
JMS Marketing, Inc. Wins American Digital Design Award in GDUSA 2024 Competition
JMS Marketing, Inc. has been awarded the prestigious American Digital Design Award for Digital Design in video from Graphic Design USA.
Leading with the theme “The Fun Never Ends”, the lively promotional video captures the essence of endless fun and excitement in a high-energy piece that leaves viewers craving for more and eager to experience the thrilling adventure that awaits them at the Amusement Expo International (AEI). The annual 4-day conference and trade show is one of the largest events that cater to manufacturers, venue owners/managers and other professionals in the out-of-home entertainment industry.
“This recognition means a great deal to us. It is a testament to the hard work, dedication, and passion that our entire team pours into our projects. We share this award with our clients and all those who have supported us along the way,” stated Jean Marie Saidler, President of JMS Marketing, Inc.
As AEI’s trusted marketing partner, JMS Marketing has developed creative elements for the event and has streamlined communication and marketing tools throughout the campaigns which have helped to generate year-over-year increases in both exhibit registrations and attendance over the past 4 years.
Cookies WILL Crumble
It’s now been reported that Google’s has issued its second delay in eliminating third-part cookies. Beta versions of new tracking technology are expected to begin in 2023 with a complete launch now scheduled for 2024. Here are options for consideration:
To begin, its best to fully understand the various “flavors” of cookies:
- Session Cookies – temporarily maintain specific website information until you close the browser.
- Persistent or First Party Cookies – available as a default for viewers. settings can be tweaked by the viewer. This provides the user with preferences, settings and information for future visits.
- “Stalker” Cookies, also known as third party tracking cookies – These collect various forms of data that are then passed on or even sold to advertisers by the owners of the website who created that cookie. They track your interest, location, age and search trends. These cookies capture information that marketers can use to create and serve ads. Advertisers love them, but many people consider them invasive and worry about their privacy. THESE are the cookies that are about to crumble.
So how can you begin eliminating this sweet treat from your advertising toolbox? Here are a few helpful tips gathered from global marketing experts who continue to dig deep into this major change that will impact data mining.
- Publish surveys and quizzes on your website that feature specific questions. This gives you the ability to obtain information from viewers and target your product or service for aftermarket campaigns. With quizzes, users are basically giving businesses all the information they need to push them personalized ads and convert them into paying customers. If carefully crafted, these would work well prior to or after events.
- Launch targeted ads on social media. These platforms allow you to promote social media posts to other people in your industry, target your select demographic, or direct viewers to website pages. This allows you to still target campaigns based on things like location, industry and age.
- Privacy Sandbox – THIS will be Google’s replacement for third-party cookies. Designed to replace the need for old technology, like third party cookies, this innovation will be designed to keep viewer personal information more private, safe and secure. Google is scheduled to release a beta version of Sandbox this month, with official launch data to be announced later.
Stay tuned.