Why Mobile Optimization is Critical
PEW research now reports a growing share of Americans now use smartphones as their primary means of online access at home. Today one-in-five American adults are “smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service.
In addition, Deloitte’s recent mobile consumer survey proves how older Americans are catching up in terms of smartphone penetration in the US. Adults over the age of 55 are now the fastest-growing smartphone ownership group. Statistics have jumped from 67% in 2017 to 74% today.
The B2B customer journey is typically lengthy with a longer research phase. Information gathering takes place 24/7 and mobile optimized practices are necessary to improve customer communications and efficiently spread them across different channels such as a company’s website, landing pages, siru mobile casinos, emails and social media. Knowing your customer, and how they fit into your marketing and communications strategy will help improve conversions and enhance efficiency.
As you continue planning for your 2019 strategies, gather and analyze data from your current website and other digital products such as email and social media to determine who your customers are and what they are looking for. This will help you to determine what types of information they prefer to receive and how they prefer to receive it while guiding you to a better mobile sales journey for your customer.
The chart below demonstrates the dramatic change in mobile use demographics.
| Any Cellphone | Smartphone | Non- Smartphone | |
|---|---|---|---|
| Total | 95% | 77% | 17% |
| Men | 95% | 80% | 16% |
| Women | 94% | 75% | 19% |
| Ages 18-29 | 100% | 94% | 6% |
| 30-49 | 98% | 89% | 9% |
| 50-64 | 94% | 73% | 21% |
| 65+ | 85% | 46% | 40% |
| White | 94% | 77% | 17% |
| Black | 98% | 75% | 23% |
| Hispanic | 97% | 77% | 20% |
| Less than high school graduate | 90% | 57% | 33% |
| High school graduate | 92% | 69% | 24% |
| Some college | 96% | 80% | 16% |
| College graduate | 97% | 91% | 6% |
| Less than $30,000 | 92% | 67% | 25% |
| $30,000-$49,999 | 98% | 82% | 15% |
| $50,000-$74,999 | 98% | 83% | 15% |
| $75,000+ | 98% | 93% | 5% |
| Urban | 96% | 83% | 13% |
| Suburban | 94% | 78% | 16% |
| Rural | 91% | 65% | 26% |
Source: PEW RESEARCH CENTER Survey conducted Jan. 3-10, 2018.