4 Tips for Finding Holiday Gifts for Clients
The Holiday Season is fast approaching. This means Thanksgiving, Christmas, Shopping, Food, Fun, and GIFTS. If you own a business, it’s time to decide on a client gift. Don’t panic, we have a few simple steps that will make sending your clients the perfect gift a little easier this season.
1) Be thoughtful
You don’t need to send a singing elf telegram, or the deluxe super fancy fruit and chocolate basket to impress your clients. Being thoughtful about the type of gift you’re giving will go a lot further than just sending any premium item. Which is why you want to try to…
2) Set yourself apart
Be unique. Try to avoid the common form letter, tub of popcorn (Garrett’s in Chicago being the only exception, obviously), or plain old box of chocolates. Take the time to handwrite a card. Do a quick google search to find what is new and different this season. Go to a local business and find something that is unique to your area. Consider going custom. Be the business that provides the gift that your clients want to show off. Word of mouth is one of the top ways of getting new business (Neilsen: 92% of consumers trust word-of-mouth recommendations over advertising). If your gift is memorable enough to show off, your name will come up. While being unique is important, you have to know your audience, so always remember to…
3) Do your homework. Be sincere.
People want to work with businesses they trust. A holiday gift may not make or break a client relationship, but it does go a long way to establishing and solidifying a trusting relationship. You are what you give. If you send a generic gift, that may send the wrong signal. If you send a peanut log to a client with a nut allergy, that shows a lack of consideration and a lack of knowledge. The last thing to remember is…
4) It’s all about the Brand
This is a gift to your client to thank them for choosing your business; but at the end of the day, it’s also an advertising tool. Creatively including your logo on a unique gift is the perfect opportunity to generate valuable and effective word of mouth advertising.
Remember: whenever you put your Brand on anything, you need to make sure it’s on something that represents your business the way you want it to. Never cheapen your Brand by putting it on an item you’re not 100% proud of.
The end of the year goes by fast. Holiday planning takes up a lot of time, and many companies are also working on budgets for the new year. This is an important time to make sure your clients are happy, and that they know you appreciate their business.
Looking for ideas? JMSPremiums.com is always a good place to start!