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Brand Management

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Business to Business Brand Management

A solid brand management strategy helps you achieve your sales goals and grow your business. JMS specializes in B2B marketing and makes it a point to know your market and client base as well as you do.

Logo & Branding

Branding includes anything that might influence your clients’ perception of your business, from the look of your ads to the feel of your office. We help you define your brand and then implement it in a way that will connect you to your clients.

Copywriting

From powerful headlines that spark a readers interest, to sales copy that melts resistance and persuades prospects to take action, JMS can carefully craft a your company’s message from start to finish; or work with your team to adapt existing copy for space, clarity, and engagement.

B2B Sales Promotions

A unified, multi-channel sales campaign brings in new business and connects your loyal customers with the promotions they deserve. We manage promotions across multiple digital and print platforms to get you the best bang for your buck.

Ad Campaigns

JMS researches publications in your market and crafts strategic messaging and design to get you the best possible ROI. AdWords campaigns complement print advertising and draw traffic to revenue-generating webpages.

Direct Mail

According to the Direct Marketing Association, 79% of customers act on direct mail immediately. We draft and design promotions that encourage your clients to take action.

Sales Collateral

Vibrant sell sheets and informational pamphlets can be used in trade shows, mailings, and PDFs on your website. JMS creates sales collateral that works for you, from copy to print.

Premiums

Branded gifts are a fun and affordable way of spreading your name. We find items that are appropriate to your brand and tend to stay with your clients – on their desks and in their lives.

Business to Business Public Relations

Well-managed public relations require frequent – if not constant – attention. JMS forges strong relations with organizations and media that are important to your brand.

Press Releases

Crafting newsworthy press releases that advertise a specific product or service can be a challenge, but finding the right audience can be just as tough. JMS has the tools necessary to create attention-grabbing press releases that will be visible to the markets you want to reach.

Media Relations

A good rapport with the media is critical to getting your press releases and native content noticed. We identify contacts at strategic publications and platforms for you and continuously nurture those relationships.

Brand management is never off the clock. JMS will help you ensure that every element of your brand sends a clear, consistent message that you define.